Twenty years ago, in March 1994, Berkley Books introduced Berkley Prime Crime, a mass market mystery imprint that included five launch authors. This year, Berkley celebrates the 20th anniversary of Prime Crime with special author events and promotional giveaways.
In its first year, Berkley Prime Crime (BPC) published approximately forty titles, all mass market. In 2013, the imprint published 150 titles, including mass market originals, trade paperbacks, and hardcovers. Every year, BPC launches approximately 25-30 new series, including several house-owned franchises that editors have developed from idea to execution. In the past year, BPC debuted sixteen titles on the New York Times Bestsellers List (printed and extended lists combined), which comes out to more than one per month!
“When we launched Berkley Prime Crime in March 1994 I believed that the audience for the traditional or ‘cozy’ mystery was still largely underserved and untapped. Twenty years later I can say without reservation that this has proven to be correct and that Berkley Prime Crime has succeeded beyond my wildest expectations,” said Natalee Rosenstein, Vice President and Senior Executive Editor of Berkley.
This spring Berkley Prime Crime is hosting two events at mystery bookstores that have supported Berkley Prime Crime over the years. On March 13, Julie Hyzy, Miranda James, and Rebecca Hale will be at Murder by the Book in Houston, Texas. On March 25 the Poisoned Pen in Phoenix will host Margaret Coel, Carolyn Hart, Earlene Fowler, and Avery Aames.
Throughout the remainder of 2014, more events and promotional giveaways are planned, in addition to Berkley Prime Crime’s annual presence at mystery conventions BoucherCon and Malice Domestic. You can find out more about Berkley Prime Crime titles and authors at The Crime Scene, our cozy mystery Facebook page at www.facebook.com/thecrimescenebooks.
GIVEAWAY: Comment on this post by noon EST on March 7, and you will be entered for a chance to win a special 20th anniversary Berkley Prime Crime tote bag filled with five Berkley Prime Crime cozy mystery titles. One winner will be chosen at random. Unless specified, U.S. entries only.